Ukrainian Film Industry
About Me
Hello hello, my name is Alisa, and I have more than 12 years of experience in PR, marketing, and communications.
For 5 of those years, I worked as a PR and marketing manager at the Kyiv-based entertainment agency Secret Service with Ukrainian celebrities, live shows of worldwide famous artists such as Madonna, Red Hot Chili Peppers, Backstreet Boys, Noel Gallagher, etc, as well as different social and cultural projects.
For the last 6 years, I’ve been a part of the Ukrainian film industry. I worked as a freelance specialist with different national and international film festivals. I also worked for the biggest film studio in Eastern Europe, FILM.UA as a promo producer with the huge cinema theatrical releases of the studio such as "Mavka. The Forest Song" (2023) and “The Stolen Princess” (2018) animated feature films, “Mr. Jones” (2019) directed by Oscar-nominated Agnieszka Holland, “The Best Weekend” (2022), co-produced and co-promoted in partnership with Atlas Weekend, the biggest music festival in Eastern Europe, and many more.
My superpower is making stories for projects and attracting people to become a part of these stories.
Let’s make stories together. :)
PROMO PRODUCER
Leading 360 entertainment marketing campaigns
Analysing a market and creating marketing strategy
Using scripts, treatments, storyboards and other related material to pitch develop and create promotional campaigns
Writing, directing, and editing promos and other on-air materials
Implementation and execution of creative briefs as per expected standards of delivery
Creating unique, distinctive, and creative ideas for on-air promotion and executing those ideas into promos.
Coordinating between the teams for any further need for Programming and Marketing
Supervising all elements completed before sending them to air
Managing relationships with cross-functional teams to execute campaigns; in particular, coordinating in lockstep with other marketing functions, including Social Media, Creative, Media, and PR
Responding to communication-related issues in a timely manner
Communication and work with film partners, including commercial and image partners
Coordinating a partnership, including commercial and media partners
Organizing and coordinating participation in large-scale and local relevant events within the promotional campaign
Participating in the development of the concept of premier events
Managing internal and external performance reporting
MARKETING & COMMUNICATIONS MANAGER
Creating and implementing effective communication strategies
Creating informative and interesting press releases and press kits
Developing a marketing communications plan including strategy, goals, budget, and tactics
Developing media relations strategy, seeking high-level placements in print, broadcast, and online media
Coordinating all public relations activities
Directing social media team to engage audiences across traditional and new media
Managing media inquiries and interview requests
Creating content for press releases and byline articles
Building relationships with thought leaders to grow industry awareness
Planning and managing the design, content, and production of all marketing materials
Supervising projects to guarantee all content is publication-ready.
Responding to communication-related issues in a timely manner
Preparing detailed media activity reports
EDUCATION
Taras Shevchenko National University of Kyiv
2004 —2009
Journalism BA
Taras Shevchenko National University of Kyiv
2009 — 2011
Journalism MA
COURSES
REPOWER. Public Speaking and Interview Technique with Charles Crawford
Dec 2022
Warsaw, Poland
REPOWER is a training programme for female leader.
During a three-day intensive workshop in Warsaw, former British Ambassador Charles Crawford teached how to speak in public so that the whole room listens; how to negotiate and conduct a meeting and how to perform well at a job interview.
Not Only Magic 2.0. How to become a brand that people love
Nov 2021 - Feb 2022
Kyiv, Ukraine
The course by Lera Borodina, Ukrainian entrepreneur and business owner, about how to a lovemark brand, inspired by Kevin Roberts, British businessman and ex-CEO of the advertising agency Saatchi & Saatchi.